Free and Cheap Places to Advertise Puppies in the UK: 2026 Price Guide

Advertising a litter does not have to be expensive, but the cheapest advert is not always the cheapest sale. A free listing that brings in fifty time-wasters and a couple of scam messages can cost you more in time and risk than a modest fee on a site that filters buyers. Here is what the main UK puppy advertising sites actually charge in 2026, ranked from cheapest, with what you get for the money.

UK puppy advert prices at a glance

The cheapest places to advertise puppies, ranked

1. Freeads: free to post

Freeads is the main free option. Posting a puppy advert costs nothing, and you can pay for a featured listing or daily boosts if you want to move up the page. Its pet rules still apply: puppies must be advertised at £50 or more, licensed breeders must show their licence number, and puppies under six months need a photo with their mother. Expect a wide mix of enquiries, because it is a general marketplace rather than a pet-only one.

2. Companimal: from £15 per litter

Companimal charges a flat fee per litter rather than per puppy: £15 for Basic, £25 for Standard and £40 for Premium, each live for 60 days. For a litter of six, Basic works out at £2.50 a puppy. There is no subscription and no commission on the sale, and every price is published on the site before you start. The fee pays for a real person to check each listing before it goes live, and licensed breeders have their council licence matched against the register. It is dogs only, and dealers cannot list. For the price of a takeaway, you get a listing buyers can see has been checked.

3. Royal Kennel Club Find a Puppy: £20 per litter

If your litter is registered with the Royal Kennel Club, £20 buys two months on Find a Puppy, and Assured Breeders and breeders of vulnerable native breeds pay nothing. It is good value for pedigree breeders, since the buyers searching there are usually looking for registered, health-tested puppies. Unregistered litters cannot use it.

4. Petify: low-cost listings with checks

Petify keeps costs low and limits the number of adverts each user can post. A private rehoming advert costs £4.99 and runs for 12 weeks. Domestic breeders can post two litter adverts a year, while licensed breeders get unlimited litter adverts once Petify has verified their licence. It says every advert is checked manually.

5. Pets4Homes: pay for reach

Pets4Homes is not the cheapest option, but it has the biggest audience. Adverts run for 60 days on a Basic, Advanced or Pro package, and boosts lasting 3, 7 or 15 days cost extra. Prices vary by pet type and are shown before you confirm. If your priority is the number of eyes on your advert, this is where the spend usually goes.

6. Preloved: general classifieds

Preloved has a large local audience across all categories. Since 2019 it has banned dogs from being listed as free and requires an asking price of at least £50.

Why free is not always cheapest

• Your time. Free general listings tend to attract more casual and price-first messages, and each one takes time to answer.
• Scam risk. Fake buyers who offer overpayments, couriers or "pending" bank transfers are more common where nobody checks accounts.
• Company you keep. On sites without checks, a responsible breeder's advert can sit beside puppy farm and dealer adverts, which makes careful buyers wary of everyone.
• Facebook is not an option. Facebook's commerce rules ban the sale of animals, so adverts there risk removal.

The rules still apply, whatever you pay

• Puppies cannot leave their mother or be sold before eight weeks.
• They must be microchipped by eight weeks and registered to you as first keeper.
• Under Lucy's Law, you must sell puppies you bred yourself, directly to the new owner.
• In England, breeding three or more litters in 12 months, or breeding as a business, usually needs a council licence, and licensed adverts must show the licence number and issuing council.

Frequently asked questions

Can I advertise puppies for free in the UK?

Yes. Freeads lets you post for free, although many free and general sites now require a minimum asking price of £50 for dogs to discourage impulse listings.

What is the cheapest website with breeder checks?

Companimal starts at £15 per litter for 60 days with a person-checked listing, and Royal Kennel Club Find a Puppy costs £20 for registered litters (free for Assured Breeders).

Do puppy websites take commission?

The sites listed here charge for the advert rather than taking a cut of the sale. Companimal, for example, states it takes no commission on your sale.